Common questions

Not directly, and that's so anyone can use it. Instagram only lets creator and business accounts post through other apps, so a built-in connection would mean converting your personal account first. Swatch works with any account instead: plan the whole feed here, then hand each finished post to Instagram in a couple of taps.

Yes. Swatch lays tiles out in Instagram's current 3:4 portrait crop, so the grid you plan is the grid you'll see on your profile. Reels and carousels sit in the same grid with their own markers, so nothing shifts once a post is live.

Yes, with Pro. Free plans one grid on one account. Pro lifts that: keep an account for every client, brand or side project, each with its own grids, and swipe between them in the grid menu. Every account keeps its own feed, palette and posts, so nothing bleeds across.

Yes. Drop in colour placeholders to block out a feed's rhythm before you've shot anything, then let the colour map flatten every real photo to its dominant tone so you can read the whole palette at a glance.

Press and hold a tile, then drag to reorder, or drop a new one in anywhere. The grid reflows around it smoothly, so you can keep tuning the layout without it jumping or collapsing.

Yes. A single photo posts as-is, and a plain carousel groups several, both free. To build one tile from several photos, Pro adds layouts (Grids) and framed sets (Frames): pick a layout, frame each photo, add text or a background colour, and it bakes down to one clean image ready for the feed.

Yes. Build a plain carousel slide by slide for free. With Pro, apply a single framed look across the set, or span one photo across several slides so it reads as one continuous image on the swipe (a seamless Panorama). Preview the whole post in a real Instagram feed, then post the set in order.

Yes, free. Alongside the feed grid, plan Stories on a 9:16 canvas: drop in photos, text and backgrounds, arrange them across slides and preview the sequence. Layouts, Frames and seamless Panoramas inside a Story are Pro, everything else is free.

Swatch doesn't auto-post. When a post is ready, export or share the finished image set from Swatch, then post it yourself in Instagram. Captions can be copied across too, so the handoff stays deliberate and you keep control of what goes live.

On supported iPhones, with Pro. Apple Intelligence reads the photo on your device to suggest a caption in a tone you choose, or polishes your own in a tap. It happens entirely on-device, so your photos and words are never uploaded to us. Writing and copying captions by hand is always free.

Swatch keeps a high-resolution copy of each photo for planning. Smaller images are stored as they are; very large ones are scaled to about 3000px on the long edge, well above the size Instagram publishes, so your posts stay sharp. Applying a layout or frame re-renders the image, and saved photos are high-quality JPEGs.

No. Swatch is free to download, with a one-time unlock (Pro) to use it fully. No renewals, no monthly fees.

Free plans one grid on one account, with the whole feed workflow: single photos, plain carousels, per-photo borders, colour placeholders, the colour map, reordering, Stories and export. Pro unlocks more grids and accounts, photo layouts and Frames, seamless Panorama carousels, on-device AI captions, the Grids and Frames templates, and every future update, for one purchase.

Nothing. Your first grid is yours to keep, free, on your device. Pro adds more grids and accounts, photo layouts, Frames, seamless Panoramas and AI captions; we never delete your work or lock you out of what you've already planned.

On your iPhone, and they sync automatically through your own private iCloud across your Apple devices, free. There's no Swatch account and no Swatch server, so we can't see your grids, photos or captions. See the privacy page for the full picture.

Yes. Planning, composing and captioning all run on your device with no account, so you can work on a flight. Only iCloud sync needs a connection, and it catches up when you're back online.