Your plans stay private.

Swatch doesn't require a Swatch account, run advertising or track you with third-party analytics. Your planning data is stored on your iPhone and syncs automatically through your private iCloud. The iPhone app runs no server of ours. The desktop dashboard has one small exception, set out below. We do record a few anonymous, aggregate app events (for example, how often the upgrade screen is shown) so we can improve the app; these carry no account, no device identifier and nothing that identifies you.

Planning data

Your grids, photos, colour placeholders and captions are created and kept on your iPhone. There's no Swatch account to sign up for and the iPhone app sends this data to no server of ours.

The desktop dashboard

The dashboard at tryswatch.app/desktop runs in your browser and talks to your own iCloud directly, signed in with your Apple Account. Your grids and captions go straight between your browser and Apple.

One thing takes a different road. A photo you add on the dashboard that is too large to send to iCloud directly passes through a relay we run, hosted on Vercel, on its way to Apple. The relay hands the photo on and returns Apple's receipt. It doesn't keep the photo, look at it or log it. Like any web host, Vercel records the time, size and status of each request, and the relay may run in another country, including the United States. Photos already in your iCloud and anything you do in the iPhone app never touch it.

The dashboard keeps you signed in on that browser until you sign out from its Profile page. On a shared computer, sign out when you finish.

Private iCloud sync

Sync is automatic: Swatch keeps your plans in step across your Apple devices through your own private iCloud, using Apple's iCloud and CloudKit. There's no switch to flip, it uses the iCloud account already signed in on your iPhone. That data lives in your personal iCloud account under Apple's terms, and we can't see it or reach it.

Purchases through Apple

The one-time Pro unlock is handled by Apple's App Store. Apple processes the payment and tells the app whether Pro is active. We don't receive or store your payment details.

Data retention and deletion

Because your plans live on your device and in your iCloud, you stay in control: delete a grid in the app, or remove the app and its iCloud data, and it's gone. We keep support messages in our email only as long as we need them to answer you.

Contact

Questions about privacy? Use the contact form and a real person will answer.