Swatch vs Planoly
Planoly is a social media scheduler with a grid planner. Swatch only plans your Instagram grid, and you post it yourself. The right one depends on whether you want posting done for you.
| Swatch | Planoly | |
|---|---|---|
| What it is | Instagram grid and post planner | Social planner and scheduler |
| Cost | One payment for Pro, no subscription | Plans from $14 a month |
| Free option | Free app: one grid on one account | Free plan in the mobile app with 10 uploads a month, plus a 14-day trial of paid plans |
| Posts for you | No, you post in Instagram | Yes, it auto-posts where platforms allow |
| Instagram login | Never asked for | A social set links your accounts |
| Networks | Instagram, TikTok, LinkedIn, Facebook, YouTube, Threads and Pinterest | |
| On a computer | Browser dashboard beta with Pro, beside a full-size phone | Web login |
| Where your plans live | Your iPhone and your own iCloud | Your Planoly account |
Planoly details are from its pricing page, checked 31 October 2026. They can change, so check there before you decide. Planoly is a trademark of its owner, and Swatch isn't connected with it.
Choose Planoly if
- You want posts published automatically.
- You manage several networks, not just Instagram.
- You work in a team with shared accounts.
Choose Swatch if
- You mainly want to get your Instagram grid right.
- You'd rather not pay every month.
- You'd rather not connect your Instagram account.
- You edit in Lightroom and just need to plan the order, shape and captions.
The big screen
Swatch Desktop puts your library beside a full-size phone, synced with your iPhone through your own iCloud. It's in beta and comes with Swatch Pro. Try it with sample photos or see how it works.
Questions
Is Swatch a Planoly alternative?
For planning an Instagram grid, yes. If you need scheduling or other networks, no: Swatch doesn't post for you and only covers Instagram.
Does Swatch have a free version?
Yes. The free app plans one grid with single photos, carousels, placeholders, reordering, Preview and captions.
Can Swatch auto-post?
No. Swatch saves your post to Photos, copies your caption and you post it in Instagram.
Plan the next nine in Swatch.
Free to download on iPhone. One payment unlocks Swatch Pro for good, with no subscription.
Download on the App Store →